The challenge
Most performance creative is treated as an afterthought to the media buy — produced quickly, untested, and replaced before it has had a chance to fail or succeed for a measurable reason.
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Our approach
Treat the creative as a variable in the campaign, not a constant. Build clear creative frameworks per format and per stage of the funnel. Test, learn, iterate.
Ad creative built around the platform, the buy, and the click.
Services: Rich media, display banner sets, paid social creative, video ads
Date: Ongoing
Crafted dynamic, interactive mobile rich media ads that captivate users through bold visuals, seamless animations, and intuitive interactions. Designed to enhance engagement and deliver impactful brand experiences, these ads combine creativity with functionality for maximum effectiveness.
Engaging Mobile Rich Media Ad Design
EVX AD Design & Strategy
I had the privilege of crafting the brand, logo & product strategy for EVX by Entravision, redefining how marketers engage their audiences. The strategy focused on a full-funnel approach, addressing every stage of the customer journey—from building awareness to driving consideration and achieving conversions.
Through a blend of data insights and creative innovation, I developed a roadmap that ensures brands connect meaningfully with their customers. The strategy emphasized a holistic understanding of objectives, enabling campaigns that not only capture attention but also inspire action and deliver measurable results. I also crafted the full ad suite of engaging rich media advertising ad units.
Standard Advertising Ad Units Design
Designed sleek and impactful standard ad units, tailored to deliver brand messages effectively across diverse platforms. These ad units combine visually striking layouts with clear, compelling calls to action, ensuring optimal performance in both awareness and engagement.
Focused on balancing creativity with functionality, the designs seamlessly adapt to various digital formats, providing brands with versatile assets that enhance visibility and drive results.
Ad Design
Campaign objective, audience, and platform. The same product will need fundamentally different creative on Meta versus programmatic display versus search.
Research & discovery
1
Primary viewer: a target audience member encountering the ad in a feed or unit alongside dozens of other ads.
User persona
2
Rich media units, IAB-spec banner sets, paid social creative variants, video ads, and DOOH frames.
Design & implementation
3
Iterate & launch
Creative refresh cycles aligned to campaign performance.
The outcome: Ad creative that earns its place in the media plan.
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