Wolves of Eden - A self-released album with a full visual identity to match.
Services: Music production, album art direction, packaging, vinyl design
Date: July 2025 - present
Order: Wolves of Eden
The challenge
A self-released album lives or dies on whether it stops the scroll. The music has to be the music, but the visual identity is what gets a stranger to press play in the first place.
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The approach
Treat the album as a brand. A cohesive visual world across cover, vinyl sleeve, social, and music videos.
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Wolves of Eden
Availability on Spotify & Apple Music
Album Artwork
Sample The Fully Automatic Model
Spotify Canvas Videos
Order Your Copy
WOLVES OF EDEN
16 years of working alongside South African bands and DJs informed the brief — the visual codes that win attention in independent music versus the ones that signal "amateur" before the music plays.
Research & discovery
1
Primary listener: independent music fan who decides in seconds whether to add the album to a queue.
User persona
2
Cover art, vinyl sleeve, social assets, lyric video direction, and merchandise.
Design & implementation
3
Iterate & launch
Ongoing single rollouts.
The outcome: A self-released album with the visual identity of a label release.