A flavour-first food brand built to hit as hard as the burger.
Smash Burger - Fast-casual food brand
Services: Brand identity, packaging, web design
Date: September 2025
View: Website launching soon
The challenge
The smash burger category is having its moment, which means it is also crowded. Smash Burger needed an identity with enough personality to stand out at a glance — on a takeaway bag, in a social feed, on a menu — without falling into the tired aesthetic of "another burger joint".
Our approach
Lead with attitude. A bold wordmark, a confident colour palette, and packaging designed to be recognisable from across the room. The website plays the same energy — fewer words, stronger imagery, faster path to ordering.
Smash Burger Website
Website Design
Smash Burger Desgin Process
Smash Burger Website
Category audit across local and international smash burger brands. Identified the visual codes everyone uses (red/yellow, retro Americana, distressed type) and deliberately moved Smash Burger somewhere else.
Research & discovery
1
Primary client: 18–35, walks past the storefront or sees the brand on social, decides whether to order in the next 30 seconds.
User persona
2
Brand identity, takeaway packaging, in-store signage direction, and a Wix-built ordering site optimised for mobile.
Design & implementation
3
Iterate & launch
Ongoing seasonal campaign assets.
4
The outcome
A burger brand that holds its own in the category and gives the operator a system that scales as new locations open.