A B2B media sales brand built to win advertiser confidence on first impression.
Arise Media — Broadcast and digital media sales, South Africa.
Services: Brand strategy, identity, web design
Date: April 2024
View Website: Arise Media Website
The challenge
Arise Media represents premium broadcast and digital inventory in a market where media buyers make rapid trust judgements. The previous brand and site under-sold the calibre of the offer and the team behind it.
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Our approach
A confident, modern B2B identity. Web architecture organised around the questions media buyers actually ask: what inventory, what audience, what cost, what proof.
Arise Media Design Process
Arise MediaWebsite
Stakeholder interviews, sales call review, and competitive audit across regional media sales houses. Identified the exact moments in the sales cycle where the website needed to do the work for the team.
Research & discovery
1
New brand mark and identity system. Wix-built site structured around inventory, audience reach, case studies, and a low-friction contact path into the sales team.
Design & implementation
3
Primary user: media buyer or brand marketer evaluating inventory options. Time-poor. Needs proof, audience data, and a fast route to a conversation with sales.
User persona
2
Ongoing case study additions and inventory updates.
Iterate & launch
4
The outcome
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A B2B media sales platform that supports the sales team rather than apologises for them.
Arise Media Visual Identity
The Arise Media visual design exudes elegance and sophistication, combining a rich palette of gold, dark blue, and earthy tones with striking patterns that capture attention. The gold accents convey a sense of luxury and prestige, while the deep navy blue grounds the design with professionalism and authority. Cream tones provide a soft, approachable balance, creating a harmonious and timeless aesthetic.
Striking patterns, inspired by geometric forms and modern art, add a layer of visual intrigue and texture. These patterns are strategically placed to enhance the design’s sophistication without overwhelming it, ensuring a clean, polished look. Together, these elements create a refined visual identity that embodies Arise Media's commitment to excellence and trustworthiness.
