A specialist consultancy brand built on credibility and clarity.
Vanessa Thurlwell Risk Consulting — Specialist risk advisory practice
Services: Visual identity, brand application, digital assets
Date: Aug 2025
The challenge
Specialist consultancies often default to one of two visual extremes — over-corporate (and forgettable) or over-designed (and untrustworthy). Vanessa needed a brand that signalled senior expertise without slipping into either.
Our approach
A restrained, considered identity system. Typography-led. Generous whitespace. A colour palette grounded in trust without falling back on the corporate-blue cliché.
Brand & Visual Identity
Vanessa Thurwell Design Process
Good Times Website
Founder interviews. Audit of comparable specialist consultancies in South Africa, the UK, and Australia. Identified the visual language clients associate with senior advisory work.
Research & discovery
1
Primary client: enterprise risk and compliance leads, board members, and senior in-house counsel. Make engagement decisions based on perceived seniority and signal.
User persona
2
Brand identity, document and proposal templates, social assets, and digital presence. Designed for application across long-form written deliverables, where the brand has to hold up across 40-page reports.
Design & implementation
3
Iterate & launch
Ongoing template additions as the practice expands.