A B2B manufacturing website that does the qualifying work for the sales team.
Quality Bottling Service - Wine Bottling Service
The challenge
Manufacturing buyers make highly technical decisions and want highly technical answers — capacities, materials, lead times, certifications. The previous site forced them to call to find any of it.
Our approach
Surface the technical detail. Build the site around the buyer's qualifying questions so the sales team only handles qualified inbound enquiries.
Quality Bottling Services design process
QBS Website
Sales team interviews to map the qualifying questions buyers ask. Audit of comparable manufacturer sites. Found that the brands winning inbound enquiries were the ones with the most detailed public-facing capability information.
Research & discovery
1
Design & implementation
New IA organised around capability, capacity, and certification. Wix-built site with detailed capability pages, downloadable spec sheets, and a clear enquiry path.
3
Ongoing capability page updates as new equipment is commissioned.