A premium cannabis brand built around culture, craft, and a clean digital storefront.
Good Times Cannabis Club — Premium cannabis flower and edibles, South Africa
Services: Brand identity, logo, product and packaging design, UX/UI, e-commerce web design
Date: October 2024
View: Good Times Website
The challenge
The South African cannabis market is crowded with generic, lookalike brands and cluttered e-commerce stores with poor product information. Good Times needed a brand and digital experience that signalled quality, transparency, and personality without leaning on the tired visual clichés of the category.
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Our approach
A unified brand-and-storefront build. Identity, packaging, and e-commerce were designed as a single system so the in-hand product experience and the on-screen experience reinforce each other.
Good Times Desgin Process
Good Times Website
Category audit across local and international cannabis brands. User research with the target buyer — modern, design-literate cannabis consumers who care about provenance and presentation. Mapped the e-commerce friction points: unclear product descriptions, opaque pricing, and weak product photography.
Research & discovery
1
Brand identity built around a confident wordmark, a vibrant colour palette, and a custom illustration system for the edibles range (the now-signature monster characters). Full e-commerce site on Wix with product pages built for clarity, an editorial-style storefront, and a streamlined checkout.
Design & implementation
3
Primary user: Richard, 28 — Cape Town-based creative freelancer. Buys cannabis flower and edibles online for relaxation and creative work. Wants high-quality products, clear product information, fast delivery, and a brand that reflects his own taste.
User persona
2
Iterate & launch
​Ongoing content updates as the product range expands. Conversion path refinements based on analytics. Packaging revisions for new SKUs.
4
The outcome
A premium South African cannabis brand with packaging and a digital storefront that stand out in a crowded category. The Good Times identity now extends consistently across flower, edibles, social, and the e-commerce experience.
The Good Times flower packaging features a vibrant and bold colour palette, paired with bold patterns that evoke a sense of whimsy and prominence.
Flower Packaging Design
Edibles Packaging Design
The Good Times cannabis edibles packaging is a bold, playful fusion of creativity and fun, designed to captivate and delight. Featuring a striking colour palette and distinctive monster illustrations, the packaging exudes energy and personality. Each character is meticulously designed to add a touch of whimsy, creating an engaging visual experience that sets the brand apart.
E-Commerce Website Development
E-Commerce Website Development for the “Good Times” e-commerce website, I focused on blending functionality with a vibrant user experience that reflects the brand’s ethos. The design features a seamless interface, bold visuals, and intuitive navigation to make online shopping effortless and enjoyable.
