The challenge
Most cheap logo work is identifiable as cheap logo work — Fiverr-style execution, generic typography, no underlying system. Most expensive logo work over-engineers the strategy and under-delivers on the mark itself.
Our approach
A logo is a contract between the business and its audience. We design marks that work at a stamp size, scale to a billboard, and outlast the visual trends of the year they were made.
Logos designed to last longer than the trend they were drawn in.
Services: Logo design, wordmark design, brand mark systems
Date: Ongoing
Client: Multiple — Cross-industry logo work
Logo design, wordmark design, brand mark systems
Brand audit, competitor scan, and a clear positioning statement before pen touches paper.
Research & discovery
1
Primary audience: anyone who will see the logo more than three times — the moment a logo earns recognition or fails to.
User persona
2
Primary logo, secondary mark, monogram, favicon, and a usage guideline document.
Design & implementation
3
Iterate & launch
Refinements and applications across touchpoints.
The outcome: A logo system that does its job quietly for a long time.